Fear of being stung by expensive data roaming charges means that people don’t use their mobiles when they’re abroad. Which is silly – because the mobile internet was made for holidays. You can check out where’s good to go, use maps to find your way – and of course upload photos to Facebook to make your mates jealous. Three’s Euro Internet Pass means that you can do all this for a flat fee of £5 a day. This integrated on-and offline campaign inspired customers to get into the spirit of things, incentivised them to purchase – and got them to share their experiences with the Three community.

In-store POS

Inspire email with data capture prize draw incentive so we can send customers highly targeted comms nearer their departure date – and remind them to purchase.

Targeted email using Kickdynamic technology to provide real-time, contextual content about customers' destinations – and demonstrate the benefits of using the Euro Internet Pass.

Microsite creating an online community where Euro Internet Pass users can find out about their destinations (using a combination of co-created and partner content) as well as share their best photos for the chance to win a year’s free international roaming.