A nice bit of spec work for Kopparberg – the Swedish cider that wants to be seen as the drink for the unconventional and the underground. The challenge? Market it on a relative shoestring. (Not literally. That would be silly.) Our solution was to employ a select few influencers as “Finders” – people who’d find the latest bars, scenes, artists, bands and happenings before anyone else did. Then blog about it. But we’d actually pay them £10k pa to do it. Plus all the cider they could drink. They’d get talking, which would get everyone talking and we’d house it all on our little social hub. The drink becomes part of the scene. Cheers.