The YES campaign absolutely smashed RSPB’s target with a response rate of 91%.
https://www.rspb.org.uk/about-the-rspb/about-us/how-the-rspb-is-run/annual-review/growing-support-for-nature/
This stunning result meant that the RSPB could continue to talk to the vast majority of their supporters. And secured millions pounds of income.